Step 1: Run for filing a provisional Patent Application: Freeze your earliest possible priority: Provisional Patent application is the simplest way in […]
Top Four Ways to Protect Your Idea While Transforming into a Product
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Using IP audits to make the most of your IP assets
With the global transition to a knowledge-based economy, the importance of intellectual property (IP) has skyrocketed, making it an indispensable part of business […]
Controls on advertising that misleads consumers
According to advertising pioneer David Ogilvy, consumers make their purchase decisions based on the content and not the form of advertising. This is […]
Balming Foreign Wounds With Traditional Knowledge
Patent is a set of exclusive rights granted to an inventor or assignee for disclosing and working the invention in the country. The […]
Right To Read: Marrakesh Treaty & Access To Knowledge
Keeping conformity with the essential goals of equal opportunity, non-discrimination, access, thorough individual progress, actual and comprehensive involvement in society, the Marrakesh Treaty […]
DNS The Menace: Cybersquatting
It is an established fact that the internet is a tool used by everyone from all walks of life. The domain name that […]
Ooty(licious) Varkey to get a GI tag
After the Rasgullas making its way to claim a Geographical Indication (GI), it is the Ooty’s varkey (crispy biscuits) that is next in […]
Keeping an eye on forum shopping
Supreme Court strikes down forum shopping in IP infringement suits. Read more >>
Ecommerce and IP owners: the challenges
There is a dire need to keep a check on IP infringement with the rise of e-commerce. Know more >>
Celebrities entangled in the case of Maggi noodles
Maggi incident ignites the debate on liability of celebrities for appearing in misleading advertisements. Dig details here >>