Last Call to Defend your Trade Mark Application

Until a few years back, the Indian Trade Marks Office was confronting what some might describe as an insurmountable pendency.  Due to inefficient mechanism prevalent then, the Trade Marks Office was facing an uphill battle.  It was in this scenario that the Office of Controller General of Patents, Designs & Trade Marks (CGPDTM) took charge and introduced the much welcomed initiatives to streamline as well as expedite the trade mark registration process. These ardent steps have gone a long way in tackling the backlog. Resultantly, we have witnessed remarkable speed in the registration of trade marks filed in the recent past, when at the same time the Trade Marks Office is also striving to counter the subsisting pendency. Case in point, the examination of trade mark application, which could earlier take up to several months, is now being undertaken within 10 days of filing the application.

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A registered trademark is an asset or intellectual property for a business and is used to protect the company’s brand or symbol. Few year before trademark registration was a lengthy process and it takes around 18-24 months to obtain registration in a straight-forward case, without any objections or oppositions. But now the process for registering your trademark has become easier and less tiresome. You can register for a trademark within 24 hours with the help of an expert.

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