Sound marks: A new perspective

A musical composition, jingle or sound can play a vital role in brand recollection and enrich the brand value of a business. The concept of sound marks explored, exploited and protected in India definitely opens up its own world of branding.

Now, especially with the explicit recognition given to sound as a trademark under the new Trade Marks Rules 2017 as issued on 6 March 2017, businesses can receive more exclusivity for their musical or cacophonic branding and marketing methods to allure, attract and appeal to consumers in today’s highly disruptive market.

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