Comparative Advertising and Disparagement Revisited: P&G v. Hindustan Unilever

Comparative advertisement and product disparagement are sensitive subjects to manufacturers of goods. The reason stems from the fact that consumer behavior can be influenced through comparative advertisements to a brand’s advantage or disadvantage. In the past, such advertisements have had negative implications on the manufacturers; leading to consumer poaching, dip in sales or, at worst, product disparagement.

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