Whose ARMOUR is Stronger – A Tussle between Apparel Moguls

Manisha Singh, Partner, and Anmol Bahuguna, Associate, of LexOrbis dissect the recent Under Armour, Inc. v. Aditya Birla Fashion & Retail Ltd. case to assess the claims of passing off and deceptive similarities with key takeaways for protecting fashion trademarks.

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